SONOMA, Calif. (Aug. 23, 2011) — Wunder Beer has become the “Official Craft Beer” of Infineon Raceway, the two companies announced today.
Wunder Beer, a product of Casa Fuego Spirits Company, Inc., will be the exclusive craft beer at all Infineon Raceway major-event weekends in 2012, including the NASCAR Sprint Cup Series and NHRA Full Throttle Drag Racing Series. It will also have exclusive year-round signage at the raceway. The partnership is for three years.
“We are honored and extremely proud to be associated with Infineon Raceway,” said Greg Olson, CEO of Casa Fuego Spirits Company, Inc. “We look forward to a long-term relationship with the track and all of the wonderful people that make up the staff at Infineon.”
Casa Fuego Spirits resurrected the Wunder Beer name and brand in 2008 – Wunder Brewery, with its original roots in San Francisco, had been shut down since 1909. Casa Fuego Spirits, based in Elk Grove, Calif., introduced the Pale Ale and I.P.A. varietals earlier this year; they will be featured at the Indy Grand Prix of Sonoma this weekend (Aug. 26-28).
The showpiece of the relationship will be the Wunder Wall, which will be located adjacent to the Main Grandstand at Infineon Raceway and feature a variety of beers on tap for the 2012 race season. Other benefits include an internet-based promotional campaign, features in raceway publications and public-address announcements at major events.