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In 2001 American Honda teamed with Universal Studios to form an innovative motorsports sponsorship deal. The sponsorship featured Woody Woodpecker as Team Mascot for Honda’s racing teams. The selection of the feisty red-headed Woody Woodpecker as official Team Mascot was a perfect compliment to the Honda Racing Teams featuring the Red Riders.  A special Woody Woodpecker/Honda Racing Team logo was developed and was featured on the CR250R, CBR600F4i and RC51 racing bikes, the racer’s uniforms, the Racing Team trucks and promotional materials. This is a promotional photo with Woody hanging out with Nicky Hayden (left) and Miguel Duhamel (right). Gotta love Nicky’s hairdo.

Woody Woodpecker hanging with Nicky Hayden (left) and Miguel Duhamel (right). Woody was Honda's Team Mascot in 2001 via a sponsorship from Universal Studios. (Courtesy American Honda)

Woody Woodpecker hanging with Nicky Hayden (left) and Miguel Duhamel (right). Woody was Honda's Team Mascot in 2001 via a sponsorship from Universal Studios. (Courtesy American Honda)

This entry was posted by admin on February 27, 2010 at 1:36 am under Road Racing. Both comments and pings are currently closed.

2 Comments

  1. Mike 'Stu' Stuhler says:

    A quick glance at this shot and you’d think Nicky was Billy Idol with that do………

    February 27, 2010, 9:01 am

  2. admin says:

    Yeah, at least he wasn’t sporting the leopard spot hairdo at that point.

    Larry

    February 28, 2010, 10:39 pm